It’s so easy to get carried away with the festive season. What’s not to love! There’s Christmas trees, Father Christmas, carol singers, pantos, Christmas markets and of course presents. Everywhere you turn you are confronted with Christmas cheer! Despite the cold weather people are generally happier and excited about the prospect of Christmas.
For many small businesses, it is one of the busiest and most profitable times of the year. So much time and effort is put into planning and implementing your Christmas marketing strategy. Then there’s the lead up to Christmas itself, longer hours, demanding customers and your jam packed social calendar. I’m exhausted just thinking about it!
But what happens when it’s all over! For some there’s the after Christmas sales and the excitement of New Year’s Eve, but then what? What is there to look forward to?
Now is a great time to start thinking about and planning for the lull that befalls small business after Christmas!
You could take advantage of the quiet time and do your planning. It’s a great time to set some goals and finalise your marketing plan for the year. Perhaps you could do a bit of market research and see what your competitors have been up to? Or maybe you could use this time to update your website or social media presence. This is the perfect time to do all those things on your to do list that you just haven’t had time for!
Your other option is ramp up your marketing. While all other small businesses are plodding along in the day to day of January, February and March, you could stand out in the crowd with some awesome marketing. Create some excitement around your product & services. Use the negatives of these months like cold weather and turn them into positives. Give people something to look forward to by holding an event or run a competition. Think outside the box. Just because others are quiet doesn’t mean you have to be!